Privacy policy

Alori Health Privacy Policy

Last Updated: April 23, 2026

Please read this Privacy Policy carefully before using our website, platform, or services.

Important Notice: Alori Health’s Notice of Privacy Practices is a separate document that explains how protected health information (PHI) may be used and disclosed in connection with healthcare services, in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable laws.

I. Introduction

This Privacy Policy describes how Alori Health collects, uses, maintains, protects, and discloses personal information through your use of our website, platform, and related electronic communications, including email, text, chat, and other digital interactions.

In this Privacy Policy, the terms “Alori Health,” “we,” “us,” and “our” refer to Alori Health and its affiliated brands, service providers, operational partners, and certain affiliated professional entities, as applicable. The terms “you” and “your” refer to the individual using the Platform.

This Privacy Policy applies to information we collect through the Alori Health website, platform, and related services (collectively, the “Platform”), as well as through communications between you and Alori Health.

This Privacy Policy explains:

  • the types of information we may collect from you or about you;

  • how we collect that information;

  • how we use and disclose that information;

  • what choices you may have regarding certain uses of your information; and

  • how we work to protect your information.

Use of the Platform is governed by this Privacy Policy and our Terms of Use. By accessing or using the Platform, you acknowledge that you have read, understood, and agree to this Privacy Policy and our Terms of Use. If you do not agree, please do not use the Platform or provide personal information through it.

This Privacy Policy does not apply to third-party websites, applications, platforms, or content that may be linked to, embedded in, or otherwise accessible from the Platform. Those third parties may have their own privacy policies and practices.

II. Information We Collect and How We Collect It

We may collect several types of information from and about users of the Platform, including:

A. Personal Information

Information by which you may be personally identified, including for example:

  • name;

  • mailing address;

  • billing address;

  • email address;

  • telephone number;

  • date of birth;

  • gender;

  • occupation or employment-related information;

  • account credentials or account-related information; and

  • payment-related details necessary to process transactions.

We may also collect other information that is considered personal information under applicable law.

B. Health-Related Information

We may collect health-related information you provide through the Platform or through communications with us or independent licensed providers, such as:

  • medical history;

  • health conditions;

  • medications;

  • symptoms;

  • blood pressure or other health metrics;

  • intake responses;

  • lab-related information; and

  • information exchanged in emails, texts, chats, forms, or calls related to your care or care coordination.

C. Device, Usage, and Technical Information

We may automatically collect certain technical and usage information when you use the Platform, such as:

  • IP address;

  • browser type;

  • operating system;

  • device information;

  • internet connection details;

  • log data;

  • language preferences;

  • date and time of access;

  • pages visited;

  • referring website URLs;

  • clicks, navigation behavior, and site usage patterns; and

  • other diagnostic, analytics, and performance-related data.

D. Other Information

We may collect:

  • information about your interests, demographics, location, or inquiry type;

  • records of correspondence if you contact us;

  • feedback, survey responses, and reviews;

  • search queries submitted through the Platform; and

  • any other information you choose to provide or that we specifically request.

E. How We Collect Information

We collect information:

  • directly from you when you provide it to us;

  • automatically as you navigate and interact with the Platform; and

  • from third parties such as independent licensed providers, pharmacies, laboratories, payment processors, service providers, analytics vendors, or other parties involved in supporting services available through the Platform.

III. Information You Provide to Us

The information you provide through the Platform may include:

  • information submitted when browsing the website;

  • information entered during registration or account creation;

  • information submitted through intake forms, eligibility questionnaires, checkouts, purchases, appointment requests, or support requests;

  • payment and billing information necessary to process transactions;

  • records of communications with us, including email addresses and support history;

  • testimonials, feedback, or content you submit for display or posting; and

  • information provided through social media or public-facing features connected to the Platform.

Please do not submit information for public display that you would not want others to copy, store, or share.

IV. Cookies, Tracking Technologies, and Similar Tools

Like many websites and platforms, we may use cookies, web beacons, pixel tags, clear GIFs, scripts, analytics tools, and similar technologies to collect information about your use of the Platform.

These technologies help us:

  • improve website functionality;

  • remember your preferences;

  • understand how users navigate the Platform;

  • measure traffic and engagement;

  • recognize returning users;

  • identify bugs or performance issues;

  • enhance website security;

  • support payment processing and fraud prevention; and

  • measure the effectiveness of marketing, communications, and website content.

Cookies are small text files stored on your device. Some cookies may be session-based and expire shortly after your browsing session ends, while others may remain on your device for longer periods.

You can usually control cookies through your browser settings. If you disable cookies, certain parts of the Platform may not function properly.

Our websites are designed to respond to Global Privacy Control (GPC) signals where required by applicable law.

For more detailed information about our use of cookies and similar technologies, Alori Health may provide a separate Cookie Policy.

V. Third-Party Tools and Service Providers

We may use third-party vendors and tools to support payment processing, platform analytics, fraud detection, website performance monitoring, communications, customer service, hosting, security, and related operational needs.

For example, payment processing may be handled by secure third-party providers such as Stripe or similar vendors. Alori Health does not typically store full credit card information on its own systems.

We may also use analytics, advertising, performance, and troubleshooting tools that help us understand website traffic, diagnose issues, and improve the Platform.

These third parties may use cookies or similar technologies in connection with the services they provide.

VI. Information We Receive From Other Sources

We may receive information about you from other sources, including:

  • independent licensed providers;

  • affiliated professional entities;

  • pharmacies;

  • laboratories and diagnostic companies;

  • payment processors;

  • analytics providers;

  • advertising or marketing partners;

  • search providers; and

  • other vendors or partners who help us provide or support services.

We may combine information we receive from other sources with information you provide directly and information collected automatically through the Platform.

VII. How We Use Your Information

We may use your information, including personal information, for the following purposes:

  • to create, manage, and maintain your account;

  • to complete registrations, purchases, requests, or transactions;

  • to determine eligibility for certain services or programs;

  • to facilitate treatment, payment, healthcare operations, and care coordination;

  • to communicate with you about the Platform, services, orders, account activity, and customer support matters;

  • to send you service-related communications, including by phone, voicemail, email, SMS/text, or platform notifications;

  • to process payments and support billing operations;

  • to coordinate prescription fulfillment, where applicable, through licensed pharmacies;

  • to operate, troubleshoot, support, secure, maintain, and improve the Platform;

  • to respond to questions, comments, or support requests;

  • to create aggregated or de-identified data;

  • to better understand our users and improve the user experience;

  • to measure the effectiveness of communications, content, and advertising;

  • to verify identity and detect, prevent, or investigate fraud, abuse, unauthorized access, or other unlawful activity;

  • to develop, improve, market, or communicate about features, products, programs, and services;

  • to send newsletters, promotional content, surveys, or other communications, where permitted by law;

  • to enforce our Terms of Use and other policies;

  • to protect our rights, property, safety, and the rights, property, or safety of others; and

  • to comply with legal, regulatory, contractual, and operational obligations.

We may also use your information for any other purpose disclosed at the time of collection or with your consent where required by law.

VIII. How We Disclose Your Information

We may disclose personal information that we collect or that you provide as follows:

  • for treatment, payment, healthcare operations, and care coordination purposes;

  • to independent licensed providers, affiliated professional entities, pharmacies, laboratories, and other healthcare-related partners involved in your services;

  • to service providers who help us operate, secure, maintain, improve, or support the Platform and related business functions;

  • to payment processors to process transactions;

  • to affiliates and operational partners, where appropriate for services or account support;

  • to vendors that assist with communications, hosting, analytics, technology, auditing, fraud prevention, customer service, or marketing support;

  • to fulfill the purpose for which you provided the information;

  • to comply with applicable law, regulation, legal process, or enforceable governmental request;

  • to enforce our Terms of Use, policies, and other agreements;

  • to protect the rights, property, and safety of Alori Health, our users, providers, partners, or others;

  • in connection with a merger, acquisition, restructuring, financing, sale of assets, transition of service, reorganization, dissolution, or similar business transaction; and

  • with your consent or at your direction where required.

We may also disclose de-identified or aggregated information that does not identify you personally, without restriction, as permitted by law.

IX. Your Choices Regarding Information Use

We strive to provide you with meaningful choices regarding certain uses of your information.

A. Cookies and Browser Settings

Most web browsers allow you to manage cookies through browser settings. If you disable cookies, parts of the Platform may be unavailable or may not work as intended.

B. Marketing Communications

You may opt out of certain promotional emails or text messages by using the unsubscribe instructions included in those communications or by contacting us. Even if you opt out of promotional messages, we may still send you transactional or service-related communications.

C. Global Privacy Control and Similar Signals

Where required by law, our websites are designed to recognize Global Privacy Control signals.

X. Data Security

We use administrative, technical, and physical safeguards designed to reasonably protect personal information from accidental loss and from unauthorized access, use, alteration, or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

If you are given or choose a password for access to parts of the Platform, you are responsible for keeping that password confidential.

Please note that when using a